Daniela provides creativity and clarity to define your brand story and engage your audience. Finding your unique voice and personality within the market and competitive landscape achieves point of difference and long-term growth.
Brand & marketing audits | Communication strategies | Strategy planning for business and marketing | Implementing strategies
In the world of social media, fast news grabs, and instant information gratification, the art of writing diminishes by the day.
The value of beautifully written copy is fast taking second place to the output of information and rapid turn around of technology. A quick scan of websites, social media, and blogs will unearth poor grammar, spelling and uninspiring copy.
Nothing is more satisfying than presenting creatively written copy that nails a client brief.
Media releases | Corporate communications | Websites & SEO | Marketing assets | Advertising campaigns | E-newsletters | Social media campaigns | Back labels | Presentations | Reports
Without specialised marketing skills, under-resourced businesses put their valuable projects in the “too hard” basket. Or, in an effort to meet deadlines, projects are rushed through reflecting badly on the business. Clients find it cost effective and time efficient to delegate projects to a marketing professional. This allows time to focus specifically on what they do best, their core business.
Special projects | Marketing management, coordination and support to meet business objectives and goals | Temping to fill staff leave
The art of the “story pitch” can only be successfully achieved through a deep understanding of the client, their message and target audience. Maintaining the delicate balance between media and client requires a considered approach.
Daniela has negotiated stories with broadcast and print media including ABC TV – Landline, Lateline, ABC News 24; ABC Radio News Hour, ABC Rural, WIN News, SA Life, WBM, and Barossa Living.
Media management | Media releases: development, writing, distribution, follow up | Story pitching | Database development and management
Daniela established excellent relationships with some of South Australia’s leading photographers and graphic designers, preparing creative briefs that achieve benchmark results for her clients.
“I have seen first-hand how well received Daniela is by media and industry stakeholders. She is very personable, unflappable and is able to put people quickly at ease in regard to her intentions – a very good attribute to have as a contractor when dealing in high pressure media environments where relationships need to be forged quickly and with goodwill on behalf of the client. “
“Daniela’s professional guidance in marketing strategy and business development over the last three years has been pivotal to JBG’s growth. It has enabled us to consolidate years of ‘head-down’ approach, emerge from a GFC and now dream big and look positively into the future.”
“Anything to do with communications, creative writing and a flair for thinking outside the square, represents Daniela. It was a pleasure to work on projects with Daniela and her contributions to our branding and written communication have contributed in lifting our profile. Daniela is well networked, very professional and more than capable to take on interesting and challenging projects….with a fun vibrant personality to add to the mix…”